Company Song

Pulpless.Com Reader Survey Results

Drawn from 220 Surveys of Pulpless.Com Readers
Top Response Highlighted in Red

Age:

• 12 & Under (1.9%),
• 13-17 (2.3%),
• 18-24 (7.7%),
• 25-34 (18.6%),
• 35-49 (42.3%),
• 50-64 (23.2%),
• 65+ (2.7%)
• No Response (1.3%)

Note: Survey respondents under 18 were diverted from answering additional questions.

 
Gender:

• Male (69.5%)
• Female (24.1%),
• Alternative (1.8%),
• No response (4.6%)

We have over two-and-a-half times as many women visiting us as the average web site.

 
Education (highest level completed):

• Grade School (0.9%),
• High School (10.5%),
• Some College (30.5%)
• College Graduate (29.1%),
• Postgraduate (21.4%),
• Home Schooled (0.9%),
• Self Educated (1.8%),
• No response (4.9%)

Over half our readers are college graduates.

 

Type of Work:

• Academic/Teaching (3.6%)
• Advertising/Marketing (2.7%)
• Architect/Building Trades (0.4%)
• Arts/Entertainment (2.7%)
• Charity/Philanthropy (0.4%)
• Child Care (0.4%)
• Clergy/Religious (1.8%)
• Computers/Internet (17.3%)
• Craftsperson (0.4%)
• Defense/Military (0.8%)
• Engineering/Technical (8.6%)
• Financial/Investment (2.7%)
• Government/Politics (0.8%)
• Law Enforcement/Security (0.8%)
• Legal (5%)
• Library/Information Services (0.8%)
• Management/Administration (5.5%)
• Medical/Health Services (3.9%)
• News/Journalism (3.9%)
• Publishing/Bookselling (1.4%)
• Restaurant/Hotel/Travel (1.4%)
• Retired (5%)
• Sales/Service (5.9%)
• Science/Research (1.4%)
• Self-Employed (7.7%)
• Stay-At-Home (0.8%)
• Student (1.6%)
• Transportation/Shipping (0.8%)
• Other (9%)
• No response (2.5%)

About 92% of our readers are employed.

 

Income:

• <$30,000 (23.2%)
• $30-$59,999 (35%)
• $60-$99,999 (25.9%)
• $100+ (10.9%)
• No response (5%)

Over 56% of our readers earn over $40,000 a year.

 

Politics:

• Conservative (15.5%)
• Green (3.2%)
• Independent (15.9%)
• Liberal (14.1%)
• Libertarian (17.7%)
• Patriot (3.6%)
• Progressive (2.7%)
• Decline to state (22.3%)
• No response (5%)

Over two-thirds of our readers consider themselves independent thinkers.

 

On average, how many books do you read per month?

• One (18.6%)
• Two (22.7%)
• Three (18.2%)
• Four (8.2%)
• More Than Four (23.6%)
• No response (8.7%)

Half of our readers read three or more books per month.

 

Marital Status:

• Married (51.4%)
• Single (29.1%)
• Divorced/Separated (11.8%)
• No response (7.7%)

Over half of our readers are currently married.

Other Web User Demographics

Gender (Source: Infonex):

•     Male: 91%
•     Female: 9%

Employment Status (Source: Infonex):

•     Employed: 89%
•     Not Employed/Student: 11%

Highest Degree Completed (Source: Infonex):

•     High School: 31%
•     College: 30%
•     Graduate: 39%

Household Income (Source: Infonex):

•     $35,000 and below: 25%
•     $35,000- $50,000: 28%
•     $51,000- $85,000: 16%
•     $86,000- $110,000: 13%
•     $110,000 +: 18%

Involvement in Computer Purchasing Decision-Making (Source: Infonex):

•     Create Strategy: 4%
•     Determine Need: 7%
•     Specify Features: 8%
•     Evaluate & Select Brands: 45%
•     Approve Purchase: 11%
•     None of the Above: 24%

Psychographic Profile

    Web users come from a wide range of backgrounds but tend to have technical backgrounds. As evidenced through surveying, Web users have significant purchasing power individually as well as within their organizations. (Source: Infonex)

    Highly technically skilled. (Source: Infonex)

    Tend to have interests in politics, government and current events.  (Source: Infonex)

    On-line political enthusiasts tend to be educated men with above-average incomes. They are 56% more likely to purchase books on-line than the average adult Web User and 35% more likely to purchase airline tickets on-line.  (Source: @plan random survey of 40,000 actives adults users of the Internet)

Return to Advertising Information

Return to Advertise Your Business in a Paperless Book

Return to Pulpless.Com Home Page

Copyright © 2000 Pulpless.Com All rights reserved.